WHICH GLASSES SUIT ME?

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It’s possible to get the most out of yourself with glasses!
Before buying glasses, it is advisable to know which glasses suit you best. After all, you not only want to see better, but also want to show off that certain something. To find out which glasses make you look the best, but also give the impression you want, you just need to know what basic rules you should pay attention to. Of course, this also applies to sunglasses. Below we have explained all the important steps to help you find the optimal glasses.

THE RIGHT GLASSES FOR YOUR FACE SHAPE

How do I find glasses that particularly suit my face? Whether a pair of glasses harmonizes with the face is often decided by the shape of the face, in addition to personal taste. Basically, one divides into angular, round, heart-shaped and oval faces. For each of these face shapes, there are particularly suitable glasses shapes. If you know which glasses are suitable for your face shape, it saves a lot of time and makes your way in the search for the right glasses much easier.

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GLASSES FOR SQUARE FACES

Angular faces usually look strongly pronounced. This is because the forehead, cheeks and chin are broadly shaped and the jaw is pronounced. In this case, you have to decide whether you want to give your face a softer expression or if you intend to leave a more severe impression. If you want to give your face a softer expression, it is best to choose glasses with oval or circular lenses. Aviator glasses (pilot glasses) or cat-eye style models are particularly recommended here. However, if the intention is to follow a rather strict, austere style, glasses with angular lenses are advantageous. These additionally emphasize angular faces.

GLASSES FOR ROUND FACES

Round faces usually look softer. The chin is round, cheeks and forehead about the same width. To give this face shape contour, rectangular eyeglass shapes or asymmetrical eyeglasses, whose lenses are narrower towards the bottom, are particularly recommended. They visually stretch and thus appear narrower. The frame of the glasses should be chosen narrow. However, as an option, you can do without a visible frame and choose a rimless model. Glasses that visually enhance the shape of the face are rather unflattering. Therefore, round glasses with frames that tend to be smaller should be avoided.

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GLASSES FOR HEART-SHAPED FACES

People with heart-shaped face are all-rounders and can wear almost anything. The characteristics of a heart-shaped face are a wider forehead and eye area and a narrow (pointed) chin. However, frames that make the forehead look less wide and the chin less pointed are the best fit. The best way to do this is with oval or round lens shapes. If you want to add some contour to your face, you should go for square lens shapes. For a more harmonious appearance and softer contours, delicate frames provide. Avoid bright colors, thick frames and asymmetrical lenses.

GLASSES FOR OVAL FACES

Oval faces are rather elongated, narrow, balanced and harmonious. The cheeks are pronounced, forehead and chin rather narrow. Spectacle wearers with this face shape have it easy, because almost all frames suit them. Decisions should be made according to the desired effect. If you want to set stronger accents and bring more hardness into the face, angular glasses are recommended. However, if you value a softer impression, you can use round glasses. If you like to experiment, you can also choose an unusual model. Oval faces allow for this. However, small, round glasses are not advisable. Also, very narrow glasses should be avoided because they make the face look even longer and additionally stretch.

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THE IDEAL SIZE OF GLASSES

The next step is finding the optimal size of the glasses. This depends on whether your face is narrow, medium or wide. You can also simply use your old glasses as a guide if you have had them before. To find out the width of your glasses, simply measure from cheek to cheek.

FRAME

The most important thing is the width of the frame. The glasses can quickly slip or leave pressure marks if the frame is too large or too small. To determine the perfect fit, you should use the width of your face as a guide, but without taking your hair into account. Cat-eye or butterfly glasses are exceptions because they are generally larger and nickel glasses are slightly smaller.

NOSE BRIDGE

The nose bridge is the shortest distance between glasses below the bar. It is measured from the inside edge of the groove to the inside edge of the groove. This small piece is so important because the bridge of the glasses must fit the width of your nose for the glasses to fit properly. If the glasses do not fit properly on the nose, this can quickly lead to headaches or pressure points. In addition, if the glasses do not fit properly, the optical center calculated during lens centering can also slip, causing optimal visual performance to suffer.

WIDTH AND HEIGHT OF GLASSES

The next thing to consider is the field of vision. In order not to feel restricted, you have to choose a sufficiently large lens here so that the eye can also capture outer zones of vision. However, the lens should only be large enough so that the eyebrows are still visible and it is not wider than the face. Sunglasses are different. Here, the eyebrows are often intentionally covered to achieve perfect sun protection. The width and height of the lenses are measured at the widest and highest point of the lens. The optimal point to look through is in the middle.

TEMPLE

The temple length is important for your wearing comfort. It is adjusted by the optician because the temple must sit optimally. The glasses have no support if the temples have too much play. If they are too short, the glasses sit too rigidly, which in turn can lead to pressure points and consequently to headaches.

APPLICATIONS

First, the areas of use also play an important role in the choice of glasses. You should consider whether it is a sports, workplace or varifocals.

THE LEVEL OF CORRECTION VALUES OF GLASSES

The higher the values, the thicker the lenses. This applies to both short-sighted and long-sighted people. For high values, it therefore makes sense to choose a strong frame, as this hides the lenses better. You should opt for a filigree frame rather at low values.

THE RIGHT GLASSES FOR YOUR PERSONALITY

Just as important as choosing the right outfit for the occasion, glasses play a crucial role in your appearance. The glasses shape the face immensely. How you are perceived as a personality is determined by the design of the frame. For this reason, it is important to think about whether you generally want to appear more sporty or more classic-elegant. However, many also prefer it extravagant or feminine-romantic.

THE RIGHT GLASSES FOR CONTRASTS AND COLOR TYPE

Those who are interested should also consider the color theme. Because the glasses should be a little more eye-catching than the person who wears them. However, by striking is not meant brightly colored, but the right contrast to the person. For people with light skin, light hair, brows and eyelashes, white glasses are therefore not recommended. A slight increase in color tone is recommended. Lighter glasses, in turn, look good on darker hair types. How strong the glasses look in the end is determined by the contrast of the frame. Therefore, pay special attention to it.
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When fine dining is not just creative, but comfortable…

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…we met chef Jose Luis Hinostroza in Tulum and had a really inspiring and unique experience at his jungle restaurant ARCA. Same as Wood Fellas, he gets inspired by our beautiful nature and this is why at ARCA they “are, especially, focused on pre-colonial Mesoamerican cuisine, techniques, and ingredients” in a jungle atmosphere. Jose Luis weaves “native seeds, grains, nuts, flora, and fauna” into his cooking. He also works with underground cooking pits known in the local Mayan culture as pibs. Meals will center around proteins and vegetables roasted nearly 2 feet below ground for up to 6 hours.
Jose Luis used to work before at Spain’s El Celler de Can Roca, and Chicago’s Alinea — both three-Michelin-star restaurants on S.Pellegrino’s World’s 50 Best Restaurants list.

In regards to his culinary influences he shared the following...

…I don’t think somebody will be able to come here and notice that our kitchen is Mexican, but we use 100% local ingredients, only from this part of Mexico. We focus on using just what we have around us, in order to become more creative. We believe that only by substracting and by putting a limitation on what we can use, we believe that through that process we will become more creative.

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So summing up he said that...

…at the end of the day beside of what we’ve created, beside that we’re fusional, our taste is something we’re focused on. We want to focus on people that really don’t experience or don’t come to eat at restaurants so often, but when they do and they choose to come to ARCA, that they get completely blown away and that kepts changing their mentality of fine dining in their minds.

Jose Gericht 4

Zusammenfassend sagte er noch,

… dass am Ende des Tages, mal abgesehen davon was wir geschaffen haben und ebenso, dass wir fusionale Küche sind, ist vor allem aber auch unser Geschmack essenziell. Wir wollen uns auf Menschen konzentrieren, die nicht so oft in Restaurants essen oder grundsätzlich eher nicht essen gehen, aber wenn sie es dann doch tun und sich hierbei für ARCA entscheiden, sie völlig umzuhauen und das Bild von der gehobenen Küche in ihren Köpfen zu revolutionieren.

Jose Luis Hinostroza
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The brand is the key…

The brand is the key...

Adrian Margelist is Chief Creative Officer of the Mammut Sports Group since early 2017. He has worked as Creative Director for internationally respected fashion labels, such as Esprit, Navyboot and MCM. Prior to joining Mammut, he was tasked at Liebeskind with the jobs of Creative Director and Managing Director of Brand & Product.

MCM, Liebeskind – Bags and now sports clothing. What are the key aspects to your work as the CCO?

At the heart of everything is always brand building and the love of the product: every brand has its own particular DNA that has to be treated with a great deal of respect. The product is the trigger that invokes emotions and generates enthusiasm in customers for a brand. In this regard, the aspects of heritage and premium quality are at the core, even with Mammut. As a Welshman, I was practically born with a natural connection to mountain sports.

How are brands built?

The DNA of a brand must be identified and deliberately presented to the market. Building a brand to me means driving its evolution. The point is not so much to revolutionize the substance of the brand, but rather to reduce the brand to its essential characteristic and to develop continuous innovation. Mammut products, for example, exemplify the DNA of mountain sports and the history of the brand.

How important is branding for a brand?

Branding is essential! The brand is the key and the product is the hero. Through its branding Mammut conveys a clear signature that reflects our company history of over 150 years. This runs through the entire product portfolio, starting with the logo and claim, and going through to the cutting technology. At the end, the customer should readily recognize Mammut by its tailoring cuts.

Adrian
Adrian
Adrian
Adrian

How do you develop a design idea?

I travel very often and keep my mind and eyes open on my journeys around the world. As a result, I‘m conscientiously exposed to the most diverse influences. That means that great ideas can grow from the smallest sparks.

How much of a role do materials and their finishing play – for example, wood in WOODFELLAS?

Materials are extremely vital for the quality, as well as for the look and feel of a product – the feel of a product is a particularly decisive factor for me. Wood perfectly combines these aspects; it has been used for thousands of years and is a naturally renewable resource.

What do today’s brands have to consider regarding sustainability?

Sustainability has not been a soft factor for some time now. Instead, it has become a core factor and all of us are called upon to contribute. Mammut actively works on continuously reducing the ecological footprint of its products. We care about people, communities and our planet.

Adrian

How can an accessory brand like WOOD FELLAS react to the changing shopping patterns of its customers?

The market is moving from brand pushing to customer pulling. Technological developments and new trends greatly influence our consumption and communication behavior. Customer expectations are also changing as a consequence – they are now digital, mobile and social.

Adrian
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It all begins with a moment of inspiration

Es fängt mit einer Inspiration an

After completing a degree in computer science, Lukasz Wolejko-Wolejszo eventually decided to switch career and enter the world of advertising. The social media expert and project manager often gets involved in elaborating concepts for his clients. For example, while working on one particular website design, the kind of attractive imaging he was looking for proved elusive. So without further ado, he created it himself.

Portrait Lukasz

Lukasz hasn’t developed a website for a long time now, as his passion for photography has since become a full-time job – one which sees him travelling the world and skilfully plying his trade as an internationally acclaimed photographer working on magazines, advertising campaigns and lookbooks.

To photograph the lookbook for WOODFELLAS, the film buff left his adopted home of Berlin behind. His shoot for the latest eyewear designs took him to the Zugspitze mountain range in Bavaria then on to Munich’s Botanical Gardens. Surrounded by nature and with a waterfall in the background, this must have been an unusual set – even by his standards.

Shooting-Location WOODFELLAS Kollektion 2018
Shooting-Location WOODFELLAS Kollektion 2018
Shooting-Location WOODFELLAS Kollektion 2018
Shooting-Location WOODFELLAS Kollektion 2018

What would you say is your best photo?

I can’t answer that – for me, there’s no such thing as “the” best photo. Taking a good photo depends on many different factors: good styling, good make-up, good models, interesting set design and, most importantly, the right light. I associate many of my photos with wonderful moments. I’ve been involved in a whole host of productions where the perfect photo could only be obtained in a very special way. The photo shoot with the cat that kept running away is a prime example.

Lukasz mit Katze

And dito for today’s shoot with WOODFELLAS, which involved working in an extreme situation next to a waterfall. The equipment was literally swimming and we had to cover everything with plastic film. But it was worth the effort, because we eventually managed to take some sensational pictures, the sort of thing an eyewear manufacturer had never come up with before. And dito for today’s shoot with WOOD FELLAS, which involved working in an extreme situation next to a waterfall. The equipment was literally swimming and we had to cover everything with plastic film. But it was worth the effort, because we eventually managed to take some sensational pictures, the sort of thing an eyewear manufacturer had never come up with before.

How do you plan a shoot for a company such as WOODFELLAS?

It’s quite a long process. It all begins with a moment of inspiration that comes to me during day-to-day life. It might be a song I’m listening to, it might be a snapshot in time I experience with my girlfriend – and things then snowball from there. I build a concept on this initial inspiration, which I then propose to the brands and use to develop the complete story together with the client.

What do you need to bear in mind when photographing eyewear?

It’s usually very technical and mostly a matter of showing specific details particularly clearly. Other clients might be looking more to convey a special feeling or mood with their lookbook. There is far more scope for bringing emotions into play in a lookbook, especially when cut-outs are used. The focus here must be placed first and foremost on the material and the shape, and that must then fit together with the model and the background, of course.

To what extent do you identify with brands in your work?

Naturally, the brands I work with are very important to me. Although I’m always 500% committed to my work, of course, the more a product appeals to my own tastes, the more of my heart goes into it. With the shoot for WOODFELLAS, the set was just right, as I love being around nature. The models were great too, and as someone who likes wearing hoodies the styling also struck a chord with me, meaning that I could identify with the whole production far more than is usually the case.

Lukasz. Sharp by Nature
Lukasz. Sharp by Nature
Lukasz. Sharp by Nature

How else do you incorporate sustainability into your day-to-day life?

I try to do quite a lot, whether it’s small things at home, clothing or recycling in general. I photographed the Pinqpong campaign. The materials for Pinqpong’s bags are made 100 per cent from recycled PET bottles. I find that fascinating and for this reason they’re another client I can identify very easily with.

If you could design some WOOD FELLAS glasses, what would they look like?

Very minimalist with a slender, round frame. I don’t know how thin frames can be when they’re made from wood. But during the shoot we had some “Solln” glasses from WOODFELLAS that use a mixture of wood and acetate. I thought they were really beautiful.

Lukasz Munich Trainstation by Benjamin Jehne
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Making-of campaign 2018

Kampagne 2018 - Making-of

At WOODFELLAS we love a bit of nature. That’s why our eyewear is made from natural materials and why the shoot for our latest collection was scheduled for the great outdoors. This might have meant just a relaxing stroll through a local park, of course. But it didn’t. Instead, the WOODFELLAS entourage set off for some proper rufty-tufty mountains. The crew were in good spirits as we hit the road to Garmisch-Partenkirchen at 5 a.m., the rising sun peering into a sky of almost autumnal chill. Ahead lay the Partnachklamm gorge.

Deposited summarily in the middle of the wilderness, the team were both inspired and challenged. First man and machine had to be hauled up the mountainside at a fair old pace. But that simple plan ignored various important details. Such as when a path turned into a thin track, which then alternated with low trails and slippery hazards. This was an exercise in humility against the forces of nature; it was time for Team WOODFELLAS to lock horns with the wilderness at its wildest, turn the perspiration levels up to 100 and coin a strapline for the story: “Sharp by Nature” it was.

Partnachklamm. Shooting Location WOODFELLAS Kollektion 2018
Partnachklamm. Shooting Location WOODFELLAS Kollektion 2018
Partnachklamm. Shooting Location WOODFELLAS Kollektion 2018
Partnachklamm. Shooting Location WOODFELLAS Kollektion 2018

Once at the top of the climb, the team headed for the shoot location we’d decided upon a day earlier and built our first set. Spirits recharged by the pull and energy of the gushing river as it prepared to dive into the mountain’s gorge, the WOODFELLAS team maintained a steely focus as one image after the next was reeled off.

Making of Shooting WOODFELLAS 2018
Making of Shooting WOODFELLAS 2018
Making of Shooting WOOD FELLAS 2018

This successful start to the shoot proved to be a taster of what was to come in this most positive of days. And so, our group of ten worked our way set by set back down through the “Klamm”. At first our adversaries were all environmental, the rain and spray chief among them. But now the human element joined in: tourists – and plenty of them. We continued our zigzag progress down the gorge, inevitably challenged for space by walkers as the path shrank to little more than a metre in width. Luckily the gaggles of curious nature-lovers immersed themselves in the upbeat WOODFELLAS vibe and showed admirable patience when finding their progress halted for several minutes at a time (thank you!).

WOODFELLAS 2018. And action... Shooting 2018
WOODFELLAS 2018. And action... Shooting 2018

Drenched by the water streaming from the gorge’s stone walls, with mud smeared on our clothes for effect and in the knowledge we’d nailed some cracking photos, the team arrived back at the valley floor shortly after 1 p.m. The first location of the day was done and dusted.

Done. Auf zur nächsten WOOD FELLAS Shooting Location

A quick snack later, we left the by now sun-drenched Garmisch and set off for Munich. Destination: Nymphenburg and the city’s Botanical Gardens.

It was time for the second half of the day’s shoot – and a rather striking contrast to the Alpine adventures of earlier. The humidity, which by now felt like it must be up around 100%, was the only thing the two locations had in common. A near-tropical climate, apparently endless space and luxuriant vegetation made for an extremely enjoyable afternoon. And no amount of the now torrential rain could dampen the mood. Inside the greenhouses the models adopted more delicate and summary styles, which the WOODFELLAS glasses rounded off perfectly. The product shots and film sequences were wrapped up without undue complication and another layer of great material for this making-of was in the can.

Why not check it out for yourself…

WOODFELLAS Shooting 2018. Botanischer Garten
WOODFELLAS Shooting 2018. Botanischer Garten
WOODFELLAS Shooting 2018. Botanischer Garten
WOODFELLAS Shooting 2018. Botanischer Garten
WOODFELLAS Shooting 2018. Botanischer Garten
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Attention to detail is crucial

Die Liebe zum Detail ist wichtig

For Italian eyewear designer/musician Marco Benetti, good design is paramount. He has spent his whole life developing flawless everyday objects, deciding to specialise in eyewear design in 2002. His career since has included a stint working at the manufacturer SAFILO, which represents a number of major international labels. In 2011 he even received a coveted Red Dot Design Award for his design work.

Since 2006 he has been working as a self-employed product designer, focusing on the development of optical frame and sunglasses collections for eyewear labels ranging from luxury and street wear to casual and sportswear. A large part of his work revolves around creating colours and developing new, exclusive materials, which are tested together with the manufacturers in order to make them even more comfortable to wear.

This was one of the reasons the WOOD FELLAS founders Stefan Muckenhirn and Jan Priepke sought the advice of Benetti in 2012 when they started their eyewear brand with the idea of handcrafting prescription glasses and sunglasses from natural materials. He has been responsible for the design of WOOD FELLAS eyewear ever since, regularly producing new collections that, you’ll probably agree, stand out from other brands on many levels.

Which designers and artists past and present have had the greatest influence on your work?

I don’t draw my inspiration directly from other designers, I’m on the internet a lot and look at magazines and the websites of young Japanese designers and bloggers. It might be a train going past or an animal, something that I see. Inspiration can be found anywhere, and I mainly find mine on the Web.

Liebe zum Detail. Brillendesigner Marco Benetti lebt seine Passion.
MARCO BENETTI Brillendesign
Liebe zum Detail. Brillendesigner Marco Benetti lebt seine Passion.

What constitutes good design for you?

Good design must appeal to my emotions; it is both beautiful and functional.

What is it about eyewear design that appeals to you?

When I began my career some 16 years ago, I was designing fixtures and fittings. Then I wanted to move more into the world of fashion, despite having no training in this field. In Padua, where I live, there are a lot of eyewear makers. They were looking for a designer and that’s how I got into this business. I learned a huge amount while working for these very well-known companies and that’s how I became an eyewear designer.

What do you have to bear in mind when designing a suitable frame?

Every face is different and not every pair of glasses suits everybody. Every frame must nevertheless fit snugly on lots of different noses. This means giving consideration to the face’s physiognomy, keeping the dimensions in proportion – and yet there is no such thing as the perfect frame for everybody.

How long have you been working for WOOD FELLAS?

I worked for one of the most famous manufacturers in the business for ten years, during which time I got to know many leading labels. Six years ago I decided to go freelance, start my own business and create a different type of eyewear. That’s when I met Stefan and Jan.

What makes WOOD FELLAS so special?

The link with nature is very important to me. Wild, untamed nature, that’s really crucial for me, although the world is evolving in a very different direction at present. So, I was looking for precisely that type of company, where sustainability and nature play a central role. That’s what turns our work together into a very special bond.

What criteria do you use when selecting materials, and what makes wood or stone such interesting design materials?

It varies greatly, depending on the project. With WOOD FELLAS, everything has an association with nature, so working with wood and stone seemed an obvious choice. The design process depends on the material. The thickness and colour are defined by the original material. The difficulty lies in achieving robustness while preserving the material’s lightness at the same time.

Marco Benetti. Er liebt seinen Beruf.
Marco Benetti. Er liebt seinen Beruf.
Marco Benetti. Er liebt seinen Beruf.

Is there any difference between prescription glasses and sunglasses when it comes to design?

No, apart from the lenses of courses. These come in a wide range of variants, from multi-coloured mirror lenses to sandblasted lenses, and manufacturers are very interested in new lens designs.

What distinguishes a premium manufacturer from lower-cost makers?

Primarily the product quality across all production stages, from the material to the design to the manufacturing. With WOOD FELLAS, for example, the attention to detail is clearly evident in the precise execution of the products.

Die Liebe zum Detail. Das wichtigste in seinem Beruf.
Die Liebe zum Detail. Das wichtigste in seinem Beruf.
Die Liebe zum Detail. Das wichtigste in seinem Beruf.

Other than eyewear, what product would you like to design?

I’d actually like to be a musician…

Do you listen to music while working?

Always. My favourite music is jazz, Miles Davis. But I’m also a classical fan, Bach and Mozart. And on another day, I might prefer some prog rock and Frank Zappa. In my spare time I play bass guitar in various bands.

Musik und Espresso.

How does a typical working day start for you?

With beer (laughs)! No, no, with Italian espresso, of course.

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WOOD FELLAS x Montaigne Street

WOOD FELLAS x Montaigne Street

Not from this world and yet still in our midst. That was the word on the street when a very special WOOD FELLAS design was introduced to the brand’s following on 9 July 2014. As the German capital set about welcoming the movers and shakers of Germany’s fashion industry to Berlin Fashion Week and temperatures soared past 30° C, a who’s who of the international fashion and hip-hop scene was assembling at the city’s renowned Cookies club for the WOOD FELLAS Planète Sombre release party.

The limited-edition Planète Sombre eyewear collection was born out of a collaboration with Paris-based fashion collective Montaigne Street, and the launch evening for the new collection swiftly became the place to be.

A perfect couple for a perfect evening. WOOD FELLAS has made a name for itself with its expressive and neatly designed wood-based accessories, while upwardly mobile fashion crew Montaigne Street skilfully combine fashion, style and music. The Parisians followed up a string of legendary parties in the “City of Love” with a very different high point of the social calendar in Berlin.

A full house of the great and the good gathered at Cookies from dusk ‘til dawn. Bread & Butter, Voo Store, Highsnobiety, Montaigne Street, Positive Inc. and, of course, WOOD FELLAS ensured the party was bursting at the seams from start to finish. They were assisted by beats from Off-White creative guru and Kayne West confidente Virgil Abloh, plus local favourites Bass Gang, Bianca Checker and Voo Allstars, who kept the buzz soaring through the night until late the following morning. But the centre of attention was Planète Sombre.

Montaigne Street collabo with WOOD FELLAS
Montaigne Street collabo with WOOD FELLAS
Montaigne Street collabo with WOOD FELLAS
Montaigne Street collabo with WOOD FELLAS

Inspired by the Voyager Golden Records sent into space in 1977 to perpetuate the diversity of life and culture on Earth for other life forms (as printed, image- and video-based messages), the Planète Sombre collection set out to embody the vibe of a new generation in terms of style, sustainability and manufacturing.

WOOD FELLAS x Montaigne Street

The sunglasses (a limited-edition collection of 150 pieces per colour) have a hexagonal silhouette and are available in three different types of wood, and red, blue and yellow lens colours. All are protected by a silkscreen-printed pouch and a black box made from bamboo. The Planète Sombre logo is laser-cut into the glasses, pouch and box.


Like all WOOD FELLAS products, the glasses are handmade from recycled wood as part of an eco-friendly manufacturing process. Only the best-quality materials are present, the extremely flexible hinges and polarised lenses maximising comfort and offering UV protection 400.

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